What is a Blog and Why It’s Good For Your Business?

Blogging is a clever marketing tool to give your business a stronger online presence, it’s basically just another platform that will help to grow your business online. Blogging is a chance to speak to your customers and educate them about what you do, allowing you to be more chatty and adopt an informal language, which will help get your brand personality across.

We have summed up some of the reasons a blog will help your business

 

  • A POWERFUL BOOST TO SEARCH ENGINE OPTIMIZATION

 

Blogging is the cheapest way to increase your SEO. Every search engine loves fresh content, therefore if you are posting blogs a few times a week; search engines will love this and it will help to make your business visible above its competitors. A tip for increasing SEO in blogs is to choose topics that are relevant to your keywords. Then, when people search for these keywords your blog will appear and in turn will increase traffic to your site.

 

  • CREATING DAILY CONTENT FOR YOUR SITE

 

Blogging is really just an easy way to create fresh content for your site which helps keep your brand alive online. This will help with consumers engagement and interaction with your site and blog. Also, Google LOVES fresh content so this will help your business become Google’s friend which means you are more likely to gain visibility online.

 

  • LET YOUR BRAND PERSONALITY SHINE THROUGH

 

This is a chance to get informal and really let your brand’s personality shine through. Have fun with your blog, it’s the perfect place to let your brand tell stories and speak to its consumer. You don’t always need to pick related topics, you can chat about things that are going on in the world and pick topics that your consumer can relate too.

 

  • HAVE SOMETHING WORTHWHILE TO SAY ON SOCIALS

 

If you are struggling for a social post then why not post about your most recent blog? This will not only give you a topic to post about that day but also increase traffic to your blog and site.

 

  • INCREASE BACKLINKS

 

Without a blog, this can be difficult. When you post content through your blog that serves as a resource for other media, bloggers and influencers to reference your blog in their posts – this will naturally increase your inbound links. These links are also important for SEO but can increase traffic back to your site.

 

  • PROMOTE PRODUCT AND OFFERS IN YOUR BLOGS

 

Another great purpose for blogs is enabling you to promote your products and any offers you have on. At the end of every blog you could offer a promotion which could then turn visitors into customers.

 

  • BECOME AN EXPERT IN YOUR INDUSTRY

 

Why not use your blog to become an industry leader? Give consumers all the information they need within your field and you will become an expert that they turn to for recommendations and help. This increases brand loyalty and trust which is great for long-term customers.

 

  • CONNECT WITH YOUR CUSTOMERS

 

Through the informal language that blogs have, you can start conversations with your customers. Allowing them to comment, share and like your posts starts this engagement and interaction which will lead you to connect with customers on a more personal level.

 

  • COLLECT CUSTOMER EMAILS

 

By adding a subscriber pop-up to your blog this will help you start collecting customer emails and information about the people who are actually reading and interacting with your posts. Not only will this help for marketing purposes since you have an email database, this will also help you write posts that people actually want to see and read.

 

  • BUILD YOUR NETWORK WITH INFLUENCERS

 

Influencer marketing is the modern way of marketing and a powerful one at that. Lots of brands and businesses include influencers in their marketing strategies and blogging is a great way for them to talk about your products. You can then share this onto your blog which will increase traffic, especially if that particular influencer has a huge following. Remember to always pick influencers that your consumers love and actually engage with rather than the number of followers. Someone can have a huge following but no one reads their blog or pays attention to posts.

 

To summarise, blogging may be tedious at times and you may run out of content. However, trying to keep on top of posts and posting several times a week WILL help your business grow online. Hopefully our blog (about blogging) helps!

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